In the age of technology, facts and figures one has got to wonder what it takes to create a brand that has fanatical fans, that is loved beyond reason.
We all have a list of products, services or brands we just LOVE. Apple has screaming, loving fanatical fans and Microsoft has users. What is needed to make a product, brand or company loved? In his book, Lovemarks, the Author Kevin Roberts proposes that what we all need, and that’s Love. And for a brand to be a Lovemark, it must have loyalty beyond reason. It’s not enough to just be a brand and be great. Way beyond brands are Lovemarks, where emotion is essential.
This was an interesting and enjoyable read for me and one I would highly recommend. How do you go about creating a Lovemark exactly? Mystery, Sensuality and Intimacy are the creators. Customers create and control a Lovemark. Roberts suggests high respect is not enough. To be a Lovemark, a product, brand or company must have high love and high respect. For more information on the concept, check out The Love/Respect Axis.
“Great businesses don’t just break the rules, the transform them”.
Kevin Roberts believes its the role of business to make the world a better place for everyone. And when a business creates employment, that creates self-esteem. With inspiration, innovatoin and emotion, Lovemarks can be created.
The Lovemarks website, you can find many addition resources, information on the author as well as a list of lovemarks. You can even nominate a Lovemark. Let’s all create some more love.
Smile & Pass It On.