In the age of mega information, it’s easy to forget about answering this simple, yet game changing question.  Why should I care? Why am I doing this? Why are we doing this?  You can phrase it many ways.  Answer it and your message, widget or purpose will have depth and meaning.  Knowing why we are doing what we are doing is mission critical.  Whether it’s at a high level, such as answering the why of a company or something as mundane as a day to day activity.

Here’s the Why? at RealTruck.  Often I’ll walk around the office and ask folks why they are doing what they are doing. If they can’t answer, I share the “ham” story that was passed on to me. Then I’ll ask them to find out why they are doing what they are doing and get back to me.  It’s amazing to hear some of the answers I get back.

The Ham Story:

Jimmy asks his Mom why she cuts the corner off the ham when she cooks it.  Mom, says “I’m not sure why, let’s ask Grandma.

They ask Grandma and Grandma says “I’m not sure why, let’s ask Great Grandma.”

They ask Great Grandma, and she says “I’m not sure why you cut the corner of the ham off, but I used to because we didn’t have a pan big enough to fit the whole ham.”

You will be amazed with some of the things you learn by knowing the why of something.  Perhaps you will find, like me, that you or your company are “cutting corners off of hams” and  doing things you shouldn’t be doing, just because you forgot to double check why.
Start with Why by Simon Sinek

Here’s a video of Simon Sinek sharing at the TEDx event. It is one of my favorite talks and he has forever changed the way I look at things.  Learn the pattern that great people and companies think, act, and communicate in the same way.  Why some great people and companies defy all the assumptions.  Simon also has a book out; Start With Why that is well worth the read.

Why? Answer That Question First