The Principles to Fortune book, by Scott Bintz, is a must read book for anyone in work culture, business, e-commerce or digital marketing. Learn how these guiding principles, changed the work culture and rocketed RealTruck into $100+ million ecommerce superstore in all while having a fun time and most importantly becoming an icon for how a company should be treating customers, employees and partners.
“In business, if you want to grow, you need to focus on what you are doing, not on what others are doing. It’s hard to steer a car or a business if all your time is spent looking at who or what is beside you.”
“E-commerce marketing isn’t just a shiny website & slick ads. It’s ideas, attitudes and actions that benefit the customer, the staff and the brand’s business partners. A strategic way of life per say, that when properly executed, creates life long customers, evangelical employees, helpful partners and yes, some profit to boot.”
We spend 40 or more hours of our life every week working.- I’d decided right then I’d prefer to do that with people I like.”
“Only following the money, you probably won’t enjoy it. Follow your passion & you’ll find a way to make enough money to do it.”
Why Scott Wrote The Book in his own words:
I am writing this book for a few reasons. First to share the RealTruck story for those who created it and share how how our guiding principles transformed it into unbelievable success. Secondly, I wrote it for all the entrepreneurs and business folks out there that are like me- not always the seen as the smartest in the room, and who don’t have access to the best colleges and resources. I wrote it for those who aren’t leading or working at the world’s greatest or next best “fill in the blank”. You know the rest of us. The “normal” average everyday folks who want to create, build, grow and learn. The owners, leaders, managers and employees at the 27.9 million small businesses in the US. And the future entrepreneurs like me, some of the 20.4 million students attending a “regular” college or university, who have lots of self-doubt that can be overcome.
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